Office supplies specialist Viking Direct is looking to take on business-focused IT etailers, moving into the channel with its new TechDepot business.
The company, which soft-launched the website at the beginning of this year, is hoping that it can leverage its strength in the office supplies market to make a significant impact on the business IT channel.
"By launching the TechDepot web store in the UK, our customers can now browse a vast selection of more than 35,000 technology products, in addition to the more than 16,000 office products currently available through Viking Direct," TechDepot's European vice president of IT, Frans van Duivenboden told PCR.
As part of this push, the firm has signed deals with several of the major vendors in the channel, including HP, Canon, Samsung, Toshiba and Microsoft.
However, the firm isn't looking to stick to traditional office IT supplies, and is hoping the wide stock approach that has made Viking Direct so successful can help TechDepot to gain market share in this country.
"The TechDepot web store offers customers a large assortment of technology products, including computers, printers, and ink and toner, as well as digital cameras and televisions from leading brands," added van Duivenboden.