Distributor Target Components has put out a series of Retail Price Comparison videos, where business advisor John Coulter shows dealers how to price effectively and handle competitors.
You can watch all six videos here:
Welcome and Introduction to the RPC (Retail Price Comparison) workshop
Why we do the RPC and what's really in it for you
Accessing and downloading your individual RPC report
What's in your report - description of tabs and content
How to consider price changes
How to make price changes