The Nokia Lumia 1020 Windows Phone has taken a shot at the Apple iPhone and iPad in a new advertisement by implying the Apple devices are poor at taking photos.
The jovial ad is set during a school play, where all the parents are struggling to take pictures of the stage from a distance. A lot of them are using what appears to be the iPhone and iPad, and they end up having to move towards the front of the stage to take better pictures.
As you'd expect, Mr. Cool stays at the back with his Nokia Lumia 1020, before saying: "We've got the best seats in the house".
The blurb on the ad description reads: "A kids's play is one of those times when you want to get the perfect shot. But most phones aren't capable of capturing quality photos at a distance. Even if it's just a few rows back.
"With the Windows Phone Nokia Lumia 1020 you get 41 megapixels so every seat is the best seat in the house."
Check out the latest Nokia Lumia 1020 Windows Phone ad here: