Value for money shines through

A look at this month?s top sellers reveals a theme that will be familiar to many retailers across the country. Despite the ongoing recession, there is still demand for IT products, but customers are looking to maximise the value of the money they spend.
Author:
Publish date:
8_Matt G Sml.jpg

A look at this month’s top sellers reveals a theme that will be familiar to many retailers across the country. Despite the ongoing recession, there is still demand for IT products, but customers are looking to maximise the value of the money they spend.

In the security segment, Norton is the top seller, closely followed by the multiple user version of Kaspersky’s anti-virus suite. A key point here is that Norton 360 can often be found bundled with other products such as Microsoft Office or as an add-on to laptop sales, while the value of multiple install is self evident.

With peripherals, product bundles enjoy great popularity and the top selling stand alone keyboard is Microsoft’s bog-standard Wired 500. Ergonomic models perform well but still take second place to simplicity and value. Mouse sales buck the trend slightly, but show a prevalence of mobile mice – often the only additional purchase required when buying a mobile PC.

Elsewhere, the mid-range ATI HD4650 performs very well, not surprising given its reputation for good performance at a low price point, while Nvidia’s GeForce 9600 still competes well despite being a couple of years old now.

The most popular laptop, Dell’s Inspiron 1545 can be found on special offer at the moment for as little as £350, while most of the other listed devices, such as the Acer Aspire 7535G, can be bought for around £500.
Interestingly, the desktop segment shows a trend towards sub-£500, small form media-centric PCs. No wonder laptop sales are doing so well.

Related

The colour of value

A comment from a retailer - claiming that people are increasingly looking at touchscreen all-in-one devices for the family desktop - caught my eye again this month.

Money for nothing

All of us like to be self-sufficient and independent, but during these difficult financial times, it is important for people who are struggling financially to ask for the help they need. Council Tax Benefit and Working Tax Credits are two benefits that can improve the finances for many who are self-employed and who cannot earn enough to pay the bills.

8_peckham.jpg

See Apples through Windows

I'm well aware that most of my readers are actually Windows resellers who are considering a venture into the minefield of selling Apple computers, so here's one for all of you.

5_43_19_visual.jpg

Tottenham Court Road

Tottenham Court Road is the traditional home of UK PC retailing, but the industry has transformed in recent years. Andrew Wooden disguises himself as a consumer to find out what it still has to offer?

23_PCRAward2008.jpg

PC Retail Awards 08 - Frontline Awards

The lowdown on the companies battling it out for a prestigious PC Retail award - High Street Independent ? High Street Multiple ? Online Retailer ? Value Added Reseller ? Best Technical Support

5_44_54_visual.jpg

Acer

Scott Bicheno speaks to Semmy Levit, Acer UK country manager, to find how the company has taken on the traditional heavyweights of the PC industry...

Are desktops still relevant?

A look at our top selling desktops and laptops shows an interesting pattern. In terms of specs, there?s very little to differentiate the top three laptops from the top selling desktops.