Utopian vision

We?ve been catching up with the winners of this year?s PCR Awards to see how business has been since the grand ceremony earlier this year. This month, director of Kilmarnock based Utopia Computers Craig Hume tells PCR about life since winning the Independent Retailer award.
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Everyone at Utopia has always known that our service and product choice offering to our customers is something special. Being voted the best Independent Retailer at the PCR Awards is a humbling, but gratifying feeling. To know that our peers hold us in high esteem really does inspire us to try bigger and better ideas.

The exposure that winning the award has given us has also been phenomenal. We are probably one of the smallest firms to collect a PCR Award and we are keen to maximise the potential benefits this distinction can give us.

Our hometown of Kilmarnock has been hit hard by the recession and the local press has happily run stories following us before and after the PCR Awards. Another thing that has struck me is how proud our customers have been of our award. Having received many cards and emails of congratulations, we are keen to show our customers that we will continue to impress them over the coming months.

Our computer repairs and sales of own-brand systems have seen a dramatic increase recently. We now stock more laptops and systems than ever before and we are currently working on a new range of PCs that will hopefully be reviewed in the consumer press over the coming months. Further to this we are also investing money in a new, improved workshop to allow us to keep up with the rising number of computer repairs we receive.

Our reputation is growing and this is opening new doors for Utopia, allowing us to look towards new and varied options for our future as a company. Everyone at Utopia not only has a passion for technology and retail, but our close-knit team has the drive to see the firm succeed and grow to be better than the competition.

This is what got us noticed in the first place and is what will power us onward as we grow. I would like to finish by thanking everyone who has supported us over the years and I am looking forward to what should be an exciting run up to the all-important Christmas season.

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