UK publisher lands "For Dummies" licence

Bolton based Absolute Entertainment has gained the licence to produce interactive software under the "For Dummies" brand.
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"For Dummies" was launched in 1991 and is now one of the most popular reference book series worldwide. Absolute will be producing a number of interactive CD-ROM versions that use videos and voice overs to teach people to use their computers properly.

In total it has five products launching in 2007 with PC's for Dummies and XP for Dummies launching first. Then Windows Vista for Dummies, Office 2007 for Dummies and Laptops for Dummies launching in November.

Absolute MD, Chris Hodgen, told PC Retail: "I am really pleased that we have been able to partner with such a strong brand. It should be a good partnership in creating good quality software products. The PC was crying out for some good video tutorials that help all walks of life get better use out of their PC."

Associate director of licensing for creator Wiley, John Hislop, said, "It is a great partnership with Absolute as they are a superb design and development team who have developed a number of stunning interactive driving products over the last few years. As soon as discussions started late last year we knew they were the perfect partner to make this project not only work, but also work well".

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