UK is world leader in mobile web use

New research reveals British consumers cant get enough of mobile tech
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A new Ofcom report reveals that the UK has taken over Japan as the world leader in mobile use.

Consumers are downloading more data on their mobiles and tablets than any other major nation, with 16 per cent of all website traffic in the UK coming from mobile devices.

Internet shopping is also more popular in the UK than any other country, reports Ofcom. UK consumers have now broken the £1,000-a-year spend barrier on internet shopping.

“Our research reveals that the UK leads the way in using the internet on the move. Increasingly, it’s mobile devices like smartphones and tablets that are driving this growing demand for data – and in the UK it seems to be social networking sites that are behind this in particular,” said Ofcom’s director of research James Thickett.

“We have a long history of catalogue shopping in the UK, and as many daily activities are increasingly carried out online, the internet has become the new destination for many shoppers.”

Ofcom’s latest report shows that British 18-to-24-year-olds are among the world’s top mobile social networkers, with 62 per cent accessing their profiles from mobile devices – a higher proportion that any other country analysed.

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