Twitch: 'PC brands should be live streaming' - PC Retail

Twitch: 'PC brands should be live streaming'

Firm says it reaches the broadest dedicated gaming audience
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PC firms can capture the ‘TV cord-cutting’ 15-35 year old demographic by launching a streaming page, says Twitch.

“No other site has established itself as a platform for the entire video game ecosystem,” Matthew DiPetro, VP of Marketing at the company, told PCR.

“We currently have more than 100 publisher and developer channels, dozens of the top media outlets, every major press conference and of course the top teams, players and events in the esports scene. If you are a business looking to reach the broadest dedicated gaming audience, Twitch is the only site with that appeal.”

Businesses that harness the platform could capture an audience far larger than on TV – the Twitch-broadcasted League of Legends final in October was watched by 32 million people, three times the peak viewership of The X Factor.

“Twitch offers an array of ad products from traditional ad placements to innovative new offerings like Commercial-Free on Twitch”, explained DiPetro.

“The latter enables companies to offer an ad free experience to the Twitch community for a day with a short bumper that touts the sponsor.”

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