Trade shows looking healthy - PC Retail

Trade shows looking healthy

TCA director Robert Peckham says trade shows still viable
Author:
Publish date:
3_Storage Expo Sml.jpg

Although the Mac Expo has seen its final day, the various trade shows around the country are still drawing crowds despite the recession.

While a combination of customer apathy and a paucity of available information has been attributed to the decline of Mac Expo, TCA director Robert Peckham has observed that despite his expectations, events like the Storage Expo can still pull in plenty of exhibitors and attendees.

“The aisles were crowded,” Peckham noted at Storage Expo. “Every stand appeared to have many interested visitors, the hall was full of high-profile, significant brand names in the storage market and there were plenty of well-attended seminars and educational sessions, both on stands and in adjoining meeting rooms.

“When I finally got to speak to anyone on a stand, they all reported a similar story throughout all the days of the show.”

To read Robert Peckhams full blog article, visit our blog pages.

Related

5_45_19_visual.jpg

Trade Shows

It has always been the opinion of PC Retail that size, spectacle and general chest beating are superfluous to the core function of a trade show which is to do business with clients face to face. Andrew Wooden asks the channel what they want from a trade show...

5_Mark Burton HT.jpg

The future of trade shows

With the current financial crisis, some firms may be looking to cut what they might consider peripheral expenditure. Andrew Wooden asked Mark Burton, channel publisher at Channel Expo organiser Incisive Media why the channel should carry on spending the money at trade shows, and how the Channel Expo is evolving.