TP-LINK goes after gamers with Powerline

Firm is also using lifestyle publications and Gadget Show Live to attract more customers
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Networking specialist TP-LINK has its sight set on gamers and non-techy individuals in a bid to further support its retail partners, and broaden its customer base.

It's targeting video game and lifestyle publications with its Powerline products, plus it's planning to attend the Gadget Show Live Christmas event this year.

The company says it's investing heavily in advertising and events. It's previously exhibited at Grand Designs and Gadget Show Live, and already works with tech mags like T3.

"Until recently, only specialist IT publications and specialist technology stores were interested in powerline adapters," Eric Wang, Country Manager at TP-LINK UK, told PCR.

"Now, however, retailers have recognised the opportunities powerline represent for example you can go in to Tesco, Asda or Sainsbury’s and pick up a powerline with your weekly shop. To support these retailers, TP-LINK’s PR team is actively targeting gaming and lifestyle publications which regularly cover the latest season's ‘must have’ devices.

"These devices need fast, stable and reliable internet access to maximise the user experience. In the past retailers would ask if you had batteries, now it’s a matter of checking if the customer's home network is up to the job, and with powerline starter kits available for less than £30, it is a small investment to access all the exciting features of your new gadget.

Wang added: "With smartphones, games consoles, tablets and smart TVs in the average home, that creates a lot of demand for bandwidth. Powerline adapters are a simple way for people who are not technically confident to provide a high speed, stable and secure internet connection to any device anywhere in the home or office."

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