Toys R Us has unveiled its own proprietry Android tablet called Tabeo.
According to the Wall Street Journal, the seven-inch matte white device will run a custom version of Google’s Android 4.0 Ice Cream Sandwich OS and will come pre-loaded with educational and gaming apps like Angry Birds, Fruit Ninja, Cut the Rope, Temple Run, 100 Floors, Collapse!, Tiki Golf, Tiki Cart 3D and more.
Toys R Us has also put together its own Tabeo app store which will feature a curated selection of kids content.
The tablet has reportedly been launched to combat the consumer practice of “showrooming”, where products are tested out in stores and then purchased for a cheaper price from a rival retailer.
Troy Peterson, VP, divisional merchandise manager, Toys R Us, US said: “Over the past year, we’ve spent considerable time talking to parents and children to determine what features and functions they really want in a kids’ tablet, resulting in Tabeo.
"We are proud that tabeo offers robust and flexible parental controls that can help protect children as they surf the Internet, and we are pleased to offer the tabeo App Store, which features only kid-safe content carefully curated by the Toys R Us team."
Although the tablet has been confirmed for Toys R Us in the US, but there’s no word on a UK release yet.