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TomTom enters action camera market to rival GoPro - PC Retail

TomTom enters action camera market to rival GoPro

TomTom Bandit promises to cut editing time down from hours to minutes
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Sat-nav specialist TomTom is now going head-to-head with GoPro in the popular action cam market, with plans to launch its first model in that category.

The £299.99 TomTom Bandit Action Camera promises to make editing and sharing videos quicker and more easier than other action cams. It will launch in May on TomTom's website and through John Lewis, Currys, Amazon and other specialist retailers.

A premium pack will also be available in June including additional accessories priced at £379.99. 

"Instead of spending hours downloading and sorting through footage, users can now create an exciting edit and share it within moments of the action," said TomTom in a statement. 

"The TomTom Bandit is the first ever camera to come with a built-in media server, eliminating the need to download footage before being able to edit it. The camera works with a companion app, making it possible to create and share videos in a matter of minutes, simply by shaking a smartphone."

The device works with a smartphone app, which includes a viewfinder and allows the user to review footage. In editing mode, a shake of the smartphone creates a movie. Users can then make changes, add music and more, before sharing with friends.

Featuring a wide angle lens, high-end 16 MP CCD sensor and a "powerful processor", the Bandit is also waterproof, removing the need for a case. Its Batt-Stick combines a battery, microSD card and SuperSpeed USB 3.0. It plugs into a computer via USB to charge and download footage. 

Corinne Vigreux, co-founder and MD of TomTom Consumer, added: "We know that the biggest frustration people have with action cameras today is the time and effort it takes to edit. With TomTom Bandit we’ve cut the editing time down from hours to minutes - all it takes is a shake."

The TomTom Bandit Action Camera is equipped with in-camera motion and GPS sensors to automatically find and tag exciting moments based on speed, altitude, G-force, acceleration and heart rate*. Highlights can also be tagged manually with a tagging button on the camera or the remote control*.

Specs:

· Video at 1080p30, 1080p60, 720p60, 720p120

· Cinematic at 2.7k30, 4k15

· Native time lapse at 4k30, 1080p30 (various capture intervals)

· Native slow motion at 1080p x2, 720p x4, WVGA x6

· Single and burst photo up to 16MP at 10/s

· Wi-Fi, Bluetooth Smart and USB3.0 connectivity

· Multiple accessories

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