The Sims 4 has become the first PC-only game to top the UK All Formats boxed game chart since Guild Wars 2 managed to just over two years ago.
The EA computer game went straight to number one after going on sale last week, placing it ahead of console titles such as Watch Dogs, Metro Redux, The Last Of Us: Remastered and Diablo III Reaper of Souls Ultimate Evil Edition.
It is also number one in the UK boxed PC game chart of course, ahead of Diablo III: Reaper of Souls and Diablo III at number two and number three respectively.
EA said The Sims 4's marketing campaign is the 'most sophisticated digital campaign ever'.
The Sims series of life simulation games has reached over $2.5 billion (£1.47bn) in revenues since the first title launched in 2000, with over 175 million Sims games sold by the beginning of 2014.
Here's the UK full-price boxed PC game top ten chart for the week ending September 6th 2014:
1. THE SIMS 4
2. DIABLO III: REAPER OF SOULS
3. DIABLO III
4. THE ELDER SCROLLS ONLINE
6. ROME: TOTAL WAR II
7. WOLFENSTEIN: THE NEW ORDER
8. THE SIMS 3: STARTER BUNDLE
10. DEAD RISING 3
Source: Ukie Games Charts, compiled by GfK Chart-Track