PCR Tech and IT retail, distribution and vendor news
Tim Winstanley, MD of Resolve infomation Technology, tells PCR about the massive growth his firm is seeing in wireless and hosted email services, as well as the challenges that bad connections and BYOD present.
What’s been your biggest growth area recently?
Cisco Meraki and Purple Wifi. We set up a new brand – “GrowWireless” – as a result.
Also, and without huge effort on our part, hosted email/ services such as AVG. The growth here has really surprised us.
What are the biggest issues your business faces with today’s market?
Apart from the usual (wanting more customers and better margins), I think the transition to cloud is challenging, especially in those areas with really poor broadband. We’re still regularly dealing with customers with dreadful connections (less than 2MB). This can be a disaster if not setup properly.
The growth in BYOD is also proving tricky to manage for the bigger clients.
What products and services does your company offer?
IT support, business computing products and workshop services and more.
How important is social media to the business?
We make heavy use of it and can see the impact on our website in terms of hits. We just need to get better at converting these to leads. We utilise a combination of automated tools and real human tweeting – it can take up a lot of time without some planning and forethought.
I think it’s tricky to know when each tool is best – Facebook or Twitter etc…
What do you have planned for 2015?
Much more Purple Wifi, along with our own stats add-on for this, and in light of our growth
with AVG/hosted mailboxes, we’ll push for more of this.
What are the benefits of working with Synaxon?
Access to technology (Meraki and Purple Wifi for example).
Having a central point of contact has always been useful – and there are so many things we’ve seen through Synaxon over the last five years that we’re now using and wouldn’t want to be without.
