Tesco to launch in-store software publishing - PC Retail

Tesco to launch in-store software publishing

Retailer to bring software service to UK stores this February
Author:
Publish date:
Social count:
0
14_Tesco Logo Sml.jpg

Tesco has signed a deal with Tribeka to bring its SoftWide service to its stores in the UK.

SoftWide is an in-store manufacturing system that allows customers to order a product on a screen on the shop floor. The data is then burned on to a disk and packaged with in the premises and delivered to the customer in five minutes.

Starting in February, the scheme will initially launch with a wide range of PC software and is expected to expand to include other digital media categories over time.

“Tesco is a fantastic partner for us with a first-rate digital media approach; we are very excited about the opportunities to become part of this strategy,” commented Tribeka’s CEO Daniel Doll-Steinberg.

Tribeka has already successfully deployed SoftWide with various retailers across the globe, including Carrefour, Fuji, Big W, Game, Microsoft and PC Spezialist.

Related

7_CPW_InStore_CouchLaptop.jpg

Tesco to launch own-brand software

Supermarket giant Tesco is preparing to release a range of budget own-brand PC software applications, in direct competition with lines currently offered by the likes of Microsoft.