Tech products dominate UK shoppers’ Christmas wish lists

Nintendo Switch, Fitbit, Apple iPad, Huawei P20 Pro and Amazon Echo all made the list this year.
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Hitwise has collated stats from searches of three million UK consumers across all search engines to collate the ultimate Christmas gift wish list.

The top ten list is dominated by tech products, with the Nintendo Switch taking the top spot, closely followed by Fitbit products.

“The popularity of the Nintendo Switch has endured, despite rumours that the release of the Nintendo Switch 2 is right around the corner,” said Hitwise. “There has also been a big rise in searches for Fitbits, revealing that the British public are already thinking about their January fitness routines in the lead up to Christmas.”

Other tech products in the list include Apple's iPad, Huawei's P20 Pro and Amazon Echo, as well as video games Red Dead Redemption 2 and Battlefield 5.

Here are the top 10 products on UK shoppers’ wish lists this Christmas:

RankProduct search

1

Nintendo Switch

2

Fitbit

3

Lego

4

Red Dead Redemption 2

5

Nespresso

6

Battlefield 5

7

Elf on the Shelf

8

iPad

9

Huawei p20 Pro

10

Amazon Echo

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