Three of the biggest names in the tech industry are stepping up their respective campaigns in the Cloud Computing arena, with IBM describing the movement as 'game-changing'.
IBM, Google and Microsoft have been developing the infrastructure that supports Cloud Computing, and they are predicting it to change the way the PC industry operates from the ground up.
"The world's information infrastructure is on the brink of an extraordinary transformation," said Julian Friedman, emerging technologies specialist at IBM Cloud Labs and Emerging Technology Services division. "To IBM, Cloud Computing is much more than the normal evolution of a data centre. It is about the game-changing applications that will emerge out of the cloud."
And while many fear the remote processing and electronic distribution of software could cause problems for retail, Google said that there will be advantages for all when the technology becomes more prevalent. "Cloud Computing is shaping up as the next big thing," said a spokesperson. "Cloud Computing opens up new opportunities and new business models which retailers, just like anyone else, can take advantage of."
Ian Moulster, Microsoft's product manager for Cloud Computing in the UK, added: "We believe the Cloud Computing is great news for the industry as a whole and, coupled with the strength and power of the PC, opens up a whole set of possibilities."
All three firms are significantly ramping up the amount of services and programmes they produce in the Cloud Computing arena, in preparation for what many see as the biggest technological movement since the internet.