Tech firms to push 3D Blu-ray in 2010 - PC Retail

Tech firms to push 3D Blu-ray in 2010

Claims that 3D enabled players for the home will be big business next year
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Analyst Futuresource is predicting 3D enabled Blu-ray hardware will be a major factor in the 2010 tech landscape, thanks to a concerted industry effort to drive the products.

The Blu-ray Disk Association recently finalised its ‘Blu-ray 3D’ specification, which has apparently opened the gates for investment from vendors for new home devices, riding off the back of successful 3D cinema releases.

It expects momentum for 3D Blu-ray drives to begin at the forthcoming CES show in January, followed by a surge of products launches in Q2 2010.

“Following the success of 3D in the cinema there is a major industry push to establish 3D in the home,” said Jim Bottoms, director of Futuresource, “Today’s announcement by the BDA ensures a unified route forward. The quality and experience of high definition via Blu-ray disc is unparalleled, and for those consumers not yet convinced by the HD experience, 3D will be another key selling point and a highly persuasive reason to upgrade.

"Our research shows that 3D-enabled BD players will be available in Q2 next year to support the major push on 3D TVs that will start at CES and build throughout the year. Further interest will be driven by owners of PS3 consoles, which will be able to play ‘Blu-ray 3D’ content."

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