Tech Data has signed a deal with Sony to provide the manufacturer’s lineup of smartphones, tablets and related accessories to its channel of solution providers.
Authorised Sony resellers will be able to offer a complete mobile solution, including Sony’s wearable technology.
"We are pleased to add Sony Mobile Communications to our S&P portfolio," said Wendy Maurer-Linsky, vice president, product marketing, Systems & PeripheralsIT at Tech Data.
"With the addition of the Sony Xperia lineup, we are further enabling solution providers to capture the opportunities that exist in the mobile market, including expanded merchandising and solutions bundling, to offer their end-user customers a complete solution. Xperia smartphones complement the greater Sony ecosystem of devices, creating a natural fit for our channel partners."
Sony’s flagship smartphone range includes devices with waterproof capabilities and NFC and LTE connectivity.
"Sony Mobile is excited to partner with Tech Data and add mobile to the current key partnership that exists with Sony Electronics," said Takeshi Ishida, vice president, sales, Sony Mobile Communications US.
“It is important to us to bring the full ecosystem of Sony products and experiences as a perfect complement to Tech Data's S&P division.”