Tech Data has reported a 'solid growth in sales' of Xerox printer products.
Mark Glasspool, director of product marketing at Tech Data, said: "Xerox is a strong brand in the business market and we are seeing solid growth in sales."
Now the distributor is also encouraging resellers to take advantage of a new lifetime warranty that is on offer.
The new initiative gives Xerox partners an extra selling tool, and will help to boost the sales of the range from the vendor.
Xerox is offering the warranty on 18 of its most popular colour and multifunction printers, to customers that purchase specific Xerox supplies multiple times throughout the lifetime of eligible equipment.
To claim the warranty, customers need to purchase a full set of Xerox CMYK toner for their printer.
The offer is currently available on selected Xerox Phaser, ColourQube and WorkCentre printers and MFPs, which Tech Data says will provide businesses with all sorts of different options.
Glasspool added: “The new Xerox Lifetime Warranty promotion is really inventive and we think customers will really like it.
“Xerox has a loyal and expanding customer base and offers great incentives and margins for resellers.
“We’d certainly encourage more partners to get on board and start taking Xerox products to market."
This news comes after Tech Data announced two new senior appointments, with James Turner and Mike Leary joining the distributor.