Tech Data appoints new business development exec to increase focus on HP workstations

Sam Trinder will join the firm as a new dedicated business development executive
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Distributor Tech Data has announced it is putting increased focus on HP workstations, thin clients and point-of-sale devices with the appointment of a new role within the HP team.

Sam Trinder will join the firm as a new dedicated business development executive.

As well as providing active sales support to HP partners bidding for business with HP’s solutions, he will be helping resellers to co-ordinate marketing and access the benefits of HP’s partner support programmes.

Trinder brings plenty of experience to this new post having spent the last ten months as BDE for Acer and three years as part of the SMB DMR team.

Following the separation of HP’s business, Tech Data sees more opportunities to grow sales of HP’s specialist desktop and mobile PC systems, says Ross Turner, HP business manager at Tech Data.

“HP itself is placing increased emphasis on its high-value for workstation, thin client and PoS solutions and we see this as a very considerable opportunity to catch the wave and support partners in addressing the needs of specialist users in areas such as architecture and design, engineering, call centres and retail,” commented Turner.

“Sam’s appointment is a testimony to our commitment to HP business development.”

In other Tech Data news, the distie has welcomed the expansion of Microsoft’s Shape the Future (STF) programme to all public and private K-12 institutions.

The decision means that K-12 schools will no longer be required to provide a letter of eligibility in order to purchase a Shape the Future licensed device.

“The extension of Shape the Future is great news for vendors and for resellers addressing the education sector. It means that there will now be even more opportunities and it will be much easier for schools to benefit from offers and upgrade their estates to the very latest technology,” said Cathi Low, director of public sector and SMB at Tech Data.

“We will be working with Microsoft and our PC systems vendor partners to make sure that everyone gets the best results from the programme.”

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