Distributor Tech Data has added more than 3,000 PC games to its electronic software distribution (ESD) service.
This allows retailers to offer the games to their customers in-store at point of sale or via their websites.
The games - from some 200 publishers including 2K Games, Activision, Rockstar Games, SEGA, Square Enix, THQ and Ubisoft - are being offered by Tech Data through a distribution agreement with Nexway, a provider of digital commerce service solutions for games, apps and software publishers.
The system includes up-to-date marketing information for all digital titles (including running publisher promotions such as game pre-orders, recommended up-sells and cross-sells, latest visuals and more).
TD Activate-here also offers a range of software downloads for retailers to sell with PCs and tablets.
"The addition of popular PC gaming titles from top publishers adds a new dimension to TD Activate-here, making it a viable one-stop shop for retailers that want to offer a wide range of software packages to customers in store and at the point of sale," said Tech Data in a statement.
"It is also a further sign of Tech Data’s strategic commitment to ESD as the key method of software delivery in the future. Since its launch in July 2011, TD Activate-here has become the leading ESD service in the European IT channel, with more than 20,000 customers making use of the system."
Reza Honarmand, VP of Software & Cloud at Tech Data Europe, said: “The addition of this broad range of entertainment titles is a very exciting development - it gives retailers and webstores 3,000 more reasons to make use of TD Activate-here as their ESD platform of choice.
"It will enable them to promote and offer a tremendous range of the very latest PC games to their customers, without having to hold inventory. This should enable them to maximise their potential to sell entertainment software and keep their costs low."
TD Activate-here is available in all countries in which Tech Data has a presence in Europe, US and Canada.