TCA looks to boost events portfolio

New regional forums are on the horizon as the trade association prepares for its annual conference
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The Technology Channels Association is expanding the number of industry events it hosts to include regional forums, as it looks to further boost its influence and membership within the UK trade.

The trade body is currently gearing up for its annual conference, to be held on Wednesday October 20th at the Radisson Edwardian hotel in Heathrow. The event will open with a reseller forum, and will be followed by a plenary conference and the TCA Expo. Afterwards all delegates are invited to take part in a reception hosted by CompTIA.

TCA CEO Adam Harris said that launching more of these types of events and working closer with international trade body CompTIA is key to the organisation’s strategy to expand its impact on the channel.

“We’re glad to be working with CompTIA to push the industry forward it’s going to be a great event,” he said. “The reseller forum is open to any business, so we’re always looking for new people to come along. The forums are something we’re expanding all the time.

Within six months the reseller forum is going to splinter off into a B2B reseller forum and a consumer forum. We’ll be looking at running those on a regional basis as well.

“We’re constantly working to improve and get more benefits for our members. Anything that is going to help resellers specifically improve their business, gain more customers, make more money and save more money. I’ve been a reseller, so I've been on the coal face of it and I know exactly what the pressures are,” he added.

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