Target launches laptop microsite - PC Retail

Target launches laptop microsite

Distributor says move comes after huge increase in demand for product and support
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Target Components has launched a microsite for its laptop dealers, after it experienced a huge increase in demand for product and marketing materials over the Christmas period.

"We saw a huge increase in the sales of laptops over Christmas and that has not gone away," commented Target's marketing manager Caroline Spillane. "The feedback from our customers was that they required a simple resource with all the features they expect, including products, advice and marketing support."

The distributor has also designed the site with repairers in mind after it also saw a large increase in demand for components and accessories. "We have seen a growth in the number of enquiries regarding laptops and related products, especially from repairers looking for spares," added Spillane.

"Due to this, we have increased the variety of components and spares we stock for repairing and upgrading laptops."

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