Ingram Micro has been unveiled as Synaxon UK's sole broadline distributor in a deal that will see the firm's stock and pricing information transmitted to retailers and resellers through the group's inventory system.
Hailed as a major step forward by the group, the deal with Ingram Micro means dealers will be able to access the distributor's full range of products through Synaxon's online inventory system EGIS.
"The addition of Ingram Micro to our supplier partner community is a major step forward for Synaxon UK," said managing director Derek Jones. "Having access to Ingram's comprehensive portfolio of leading products and its extensive stock-holding and delivery services give our members further flexibility and choice."
Ingram Micro's sales director Julian Thompson added that Synaxon's EGIS system had been crucial to the deal with the firm: "Synaxon has a tried and tested model and one that delivers significant benefits to resellers. We are looking forward to working with Synaxon to further develop and enhance the flexibility and value that the service delivers to our customers."