Channel Service group Synaxon is introducing a system that allows resellers to shift leftover stock online.
SynMarket – already available in Germany – will launch in the UK in the next few months exclusively for members. It was shown off to the trade at the 2013 Synaxon UK National Conference, and works in a similar way to eBay and Amazon, by allowing resellers, retailers and IT businesses to buy and sell stock online.
Anyone can purchase goods on the marketplace – which works with Synaxon’s EGIS platform to pull in product information – but only Synaxon members can list stock for sale.
Members are charged a 2.5 per cent transaction fee whenever they sell a product, which is paid as part of their usual monthly membership. This is lower than eBay’s 10 per cent final value fee and Amazon’s current 8.05 per cent referral fee percentage for consumer electronics.
Synaxon’s UK MD Derek Jones (pictured) told PCR the upcoming marketplace will also help promote members’ businesses.
“This is really exciting news for the UK channel and a major advantage for Synaxon members,” he said.
“SynMarket is a real cash generator. The platform is already a success in Germany. If you’ve had an overstock on a handful of products and you want to shift some off the shelf, for example, you follow a simple online tutorial and in five minutes your products are on SynMarket and displayed to the wider business world – as well as to fellow Synaxon members.
"So you get the best of both worlds. A professional member buys your products or a B2B customer does – either way you shift the old stock.”
Synaxon: 0844 481 5844