We talk to Synaxon Member of the Year winner Mike Hoffman from Drum Brae Solutions about targeting SMBs in Edinburgh and how Windows 10 is changing its business…
What are the biggest issues you face today?
With the wall-to-wall advertising of big brands we are finding that clients are driven by the feeling that they need to do something, but without any message of what to actually do. We have spent a lot of time explaining to people how the ‘cloud’ is nothing new, but that now the latest technology can deliver enterprise-level solutions for even our smallest of clients.
What do you have planned for the next 12 months?
We have taken on more staff and are looking to expand our cloud offerings. We have a number of clients lined up for Windows 10 and are looking forward to standardising all our clients on one platform. We are also looking to expand our offerings to schools and charities as Office 365 becomes the standard platform.
What products and services does your company offer?
We supply all the hardware and software needs to small business clients in and around the Edinburgh area. Rather than just supplying boxes we try to offer a complete service, whether it is a mouse or a server. We have seen an increase in the number of servers and desktops recently as clients start to appreciate where their technology fits in with their business processes.
What’s been your biggest growth area recently?
We have seen a move towards cloud-based services. All of our client desktops are actively managed and we are gaining new clients looking for someone to manage and maintain their systems.
How important is social media to the business?
It is a growing area and something we are looking to work on in the next few months. The conversations are now moving away from what people had for lunch and on to what people want assistance with.
What are the benefits of working with Synaxon?
Synaxon has given us a solid backbone of support and services, which help us to punch above our weight. They provide us with marketing which we could not dream of producing in-house and this helps us to keep a steady conversation up with our clients about new products. Last year we were awarded Synaxon Member of the Year which was a real surprise and an honour.