Steve Jobs has today published a long essay explaining why Apple isn't interested in letting the multimedia platform - popular on the web - run on its handheld devices.
The Apple CEO goes so far to brand the platform as increasingly 'unnecessary'.
He said: "Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.
"The avalanche of media outlets offering their content for Apple’s mobile devices demonstrates that Flash is no longer necessary to watch video or consume any kind of web content."
Read the full story at Develop here.