The Japanese phone maker will reportedly launch its sizeable Xperia Z Ultra smartphone in the UK with a £600 price tag.
That's according to retailer Clove, which has begun offering preorders of the device, complete with the hefty price tag.
If correct, that would price the handset above the likes of Apple's iPhone 5 and Samsung's Galaxy S4.
And it's not only the Xperia Z Ultra's price tag that is hefty, with the device's 1080x1920 HD display measuring in at 6.4-inches, making the Ultra the world's largest HD smartphone.
Designed to compete against rival phablets, including the likes of Samsung's Galaxy Note 2. the Xperia Z Ultra boasts a quad-core 2.2GHz Qualcomm Snapdragon 800 processor, along with 2GB of RAM and an 8MP camera.
Meanwhile, Android's 4.2 Jelly Bean operating system takes the helm of the device, whilst also offering 16GB of internal storage, which is upgradeable to 64GB via microSD.