Sony to improve reseller program

Vendor pledges to enhance its training and lead new activities in 2009
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As part of the launch of its new line of Vaio laptops, Sony initiated a reseller program that would bring training and marketing assistance to a select group of accredited resellers. With 40 businesses now engaged with the scheme, Sony has pledged to improve the reseller support in 2009.

Sony UK’s SME sales manager David Spratt told CRN that he planned to make further developments in the new financial year.

“There are some areas I can see developing,” he said. “I would like there to be some training aspect to it and we are also working on some way of managing leads to resellers. Sony generally has a lot of leads but we could engage better with channel partners to get the leads to them.”

He continued: “We have had over six months of reseller participation in the programme and those that are in it are growing faster that those who are not, so it is having the desired effect.”

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