In the lead up to the UK release, Sony has opened up a PS4 Lounge in Covent Garden, London.
The public will be able to get hands-on with the next-gen console and some of its launch titles from today (November 15th) until December 1st.
Titles available to play include Killzone: Shadow Fall, Assassin’s Creed 4: Black Flag and FIFA 14.
To celebrate the global launch of the PS4, yesterday London’s OXO Tower had its exterior replaced by the iconic PlayStation controller symbols.
The PS4 is available now in North America and on November 29th in Europe.