Sony has unveiled the latest addition to its high-end Bravia range of HD televisions, the Z5500.
In terms of appearance, the Z5500 builds on Sony's 'Draw the Line' design concept to make the frame as small as possible, which Sony says will provide the perfect gateway for the viewer to be drawn in to the full HD picture.
The new model boasts a broad array of features including Sony's Motionflow technology, which expands the frame rate from 50 to 200 per second, and Image Blur Reduction, which combines with Motionflow to offer the clearest motion reproduction offered by a Bravia TV.
The Z5500 is also the first TV to offer AppliCast, which offers a range of online services, without the need to activate a PC. The TV can be connected to the internet via Ethernet and will then display the user selected RSS feeds, as well as a number of widgets that can be viewed alongside regular television shows.
"The unique blend of advanced technology and leading design showcased in the Bravia Z5500 means that you can enjoy crystal-clear, amazingly smooth fast-moving images with Motionflow 200Hz," said Sony's vice president for TV marketing in Europe, Hiroshi Sakamoto.
"We design our TVs to ensure that they contain the latest features and advanced technology, bringing the real world to your living room for a truly realistic and immersive viewing experience, without any compromise to look and feel."