Sony is to offer its partners the ability to lease laptop fleets to their business customers.
The move, which is just part of a wider range of initiatives detailed to resellers yesterday at its first annual Vaio business programme forum, represents Sony leveraging its muscle in the financial markets to boost its channel programme.
"The current economic climate is tough for everyone," commented SMB sales manager at Sony Vaio UK, David Spratt. "We wanted to develop a programme through which we could help our accredited resellers to maintain their sales when end users may have budgetary constraints.
"By using Sony's Financial Services, we are giving resellers an alternative proposition when making deals and offering end users financing options that suit them.
"In a time when a lot of vendors are cutting back on investment, we have seen the potential of the channel and are investing in our VAIO Business Programme to grow it and help resellers through these tough times," added Spratt.