So Protect Me, the security software vendor, has signed a UK distribution agreement with Gem for its Blocker security program.
The deal is part of So Protect Me’s ongoing efforts to further establish itself as a brand and to expand its business model.
“This agreement with Gem will enable us to further distribute our Blocker range to new stockists and further grow our customer base and brand identity in 2009,” said So Protect Me’s CEO Raj Curwen.
“We will be allocating PR and marketing spend in order to support Gem and we will be employing a mix of business, trade and consumer promotions to drive sales and market share. Gem is committed to our range and will be supporting the launch with a series of features in their popular Future In Store magazine combined with sales floor promotions.”