Lenovo’s entry into the smartphone and tablet market has paid off.
The firm has revealed its best-ever Q2 results, including a rise in sales of mobile devices.
Lenovo achieved growth of 78 per cent year-on-year for smartphones, while its tablet sales grew by 4.2 times.
“Lenovo not only remains the top PC company in the world, but it is also the number four player in both smartphones and tablets and continues to grow rapidly,” said Yang Yuanqing, chairman and CEO of Lenovo.
“We are optimistic about the industry’s outlook. Benefitting from a corporate refresh and Chinese market improvement, the PC market is recovering, and tablet growth continues shifting to mainstream and entry-level segments, as well as emerging markets. These are Lenovo’s strength areas. We are confident that we will capture these opportunities and continue our strong growth into the future.”
The company has found success with smartphones by targeting markets where consumers view Apple’s iPhone range as too expensive. Yang said that Lenovo will continue pushing smartphones in these areas, adding the Middle East, Africa and Latin America to the list. This means the company will eventually be selling its handsets in a total of 30 markets.
During Q2, Lenovo saw its EMEA revenue continue to grow rapidly, with a 26 per cent increase. The company also achieved the number one position in PC markets across 12 EMEA countries.