Sky has begun broadcasting 3D content on the subscription satellite service starting with the Ryder Cup.
While the Sky 3D channel, which is only available to subscribers of the Sky+ HD, has been broadcasting marketing promos for much of the year, the firm has now released a schedule and added on demand 3D movies.
"I think, for the viewer, this actually brings them the closest you can possibly bring a viewer unless he's there," commentator Ewan Murray told Sky News. "That's the difference it makes in golf. Golf's made for 3D."
The firm claims Sky 3D is Europe's first 3D channel although on Tuesday rival British broadcaster Virgin media launched a 3D on-demand film service initially only showing Street Dance 3D and costing £5.99.
Beyond the Ryder Cup, Sky plans to offer Sky will be showing three live sports events in 3D each week including boxing, football and rugby.