Shipments of PCs, tablets and smartphones reach new record in Q3

Research reveals 'connected device market' ruled by Samsung and Apple
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New research by IDC shows that the collective view of PCs, tablets, and smartphones reached a record 303.6 million shipments for the three month period ending in September.

The research reveals that Samsung and Apple were the top two ‘smart connected device’ vendors in the third quarter of this year.

While most market share studies are broken down into individual categories, IDC has provided research showing all PC, tablet and smartphone sales from each vendor, which it collectively calls ‘smart connected devices’.

Samsung took the top position with 21.8 per cent market share based on shipments. Apple, which ranked second overall in shipments, led all vendors in value with a total of $34.1 billion and an average selling price of $744 across all device categories.

"The battle between Samsung and Apple at the top of the smart connected device space is stronger than ever," said Ryan Reith, program manager, Worldwide Mobile Device Trackers at IDC.

"Both vendors compete at the top of the tablet and smartphone markets. However, the difference in their collective ASPs is a telling sign of different market approaches. The fact that Apple's ASP is $310 higher than Samsung's with just over 20 million fewer shipments in the quarter speaks volumes about the premium product line that Apple sells."

Top 5 smart connected device vendors, shipments, and market share, Q3 2012 (shipments in millions):

Vendor

3Q12 Unit Shipments

3Q12 Market Share

3Q11 Unit Shipments

3Q11 Market Share

3Q12/3Q11 Growth

Samsung

66.1

21.8%

33.5

14.0%

97.5%

Apple

45.8

15.1%

33.1

13.9%

38.3%

Lenovo

21.1

7.0%

13.2

5.5%

60.0%

HP

14.0

4.6%

17.6

7.4%

-20.5%

Sony

11.0

3.6%

8.7

3.7%

25.4%

Other

145.6

48.0%

132.7

55.6%

9.7%

Total

303.6

100.0%

238.9

100.0%

27.1%

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