by Scott Bicheno
The parent company of PC World, Dixons Stores Group Retail, has been fined thousands of pounds by a
Yorkshire court for selling second-hand equipment as ?ex-display?.
The company was fined ?5,500,
plus legal costs, and ordered to pay
?2,184 compensation for sales made
in April 2002. DSG Retail will appeal.
The case was brought by York
Trading Standards. Spokesman,
Matthew Boxall, said: "These
computers were sold on information
that was blatantly wrong. The
company hadn't done enough to
prevent the wrong impression being
given - this case shows there are
serious consequences for businesses
that act in this way."
PC World gave the following
statement to PC Retail: "This was an
unfortunate case of human error
which took place in 2002. There was
no intention on our part to mislead
our customers. We have
comprehensive processes in place to
ensure that mistakes are not made
and during the hearing the judge
praised our procedures. It is always
our intention to provide our customers
with the best possible level of service."
The issue of the selling of ?nearly
new? equipment is becoming
increasingly charged as downward
price pressure means consumers are
looking for ever better deals.