Electronics group Samsung is willing to pay as much as $250,000 to each developer that pitches any ideas that become games on the Samsung Application Store.
The company, which has in recent times seen its mobile phone market share slip, has enlisted mobile game developer Handmark to provide insight and judgement on the horde of developers pitching ideas, prototypes and products.
If any hopeful developer (either individual or team) is given the green light to develop their idea, Handmark will also be available to assist production.
The initiative is Samsung’s latest move to try and catch up with the industry-shifting success of Apple’s iPhone, and indeed the App Store itself.
The Samsung Application Store launched in September with titles such as Space Invaders and Guitar Hero ready for download.
Samsung is looking for titles that will showcase the firm's mobile phones; the tech behind them, and the advanced features they offer. The company says all ideas will be considered.
Chris Barnett, Handmark’s senior VP of Global Sales, believes that there’s a wealth of great ideas waiting to be discovered in the mobile game space.
“This is a fantastic opportunity for anyone, including big brands, mobile developers or any individual with a unique, creative idea to make it a reality,” he added.
Meanwhile, Samsung is also launching its new Blue Earth touch phone by asking consumers to create a new television commercial for the device.