Major UK distributors have advised games retailers of new SRPs to accommodate next month’s VAT increase, confirming that trade prices will not be lowered.
Earlier this month retail pleaded with suppliers to lower their trade prices so as to remove pressure to lower margins. If this isn’t done, retailers may be forced to up ticket prices on consoles and games to preserve the little profit made on each sale.
However, one platform holder has now directly advised its official distributor to freeze trade prices. Another has confirmed to PCR's sister site MCV that it will be doing to the same shortly.
Read the story in full at MCV.