The Samsung Experience Store in Westfield Stratford City is enjoying a rise in popularity for its Smart Academy classes, which help customers learn more about their devices.
Last week the Smart Academy had its most successful hit rate, with over three quarters of people booking turning up for classes.
Customers can book online or call the store to take part in a free class which takes place in the store's upstairs area, next to the service desk.
Store manager Imran Asghar told PCR: "Upstairs our academy area does pretty well. If we sell a tablet or a Note 3 for example, we introduce the academy to the customer.
"Last week we had our most successful hit-rate for the academy. I believe it was 77 per cent penetration in terms of people coming in. So it’s getting more popular. What we’re finding is that our customers are coming in and booking in friends and family as well.
"Sundays are pretty jam-packed and although it was raining last Sunday, we actually had almost everyone attending."
Read the next issue of PCR for a closer look at the Samsung Experience Store