Purple WiFi appoints new VP for service providers in the Americas

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Purple WiFi has announced the appointment of Mike Greig as VP service providers, Americas.

Greig will be reporting to Eric Law, VP of worldwide sales and will focus on growing the Americas’ service provider team.

He will be responsible for engaging service providers, creating demand, selling enterprise software and cloud services, managing complex sales cycles and building relationships with key stakeholders in Canada, the United States, Mexico, the Caribbean, Central America, and South America.

Mike has over 20 years of experience in technology and prior to joining Purple WiFi was VP Sales, Americas & EMEA at Smith Micro Software.

He developed and executed the company’s Latin America, North America and EMEA go-to-market and sales plan focused on tier one carriers, MSOs, PC-OEMs and broadband providers. As part of this he drove company profitability through device connection management, intelligent traffic management and analytics software licensing deals in new geographic markets (USA & Mexico) segments (MSO & broadband).

“Purple WiFi’s cloud-based product and value proposition provides excellent benefits to Service Providers building out their infrastructure to support the transformation to a truly digital environment, bringing immediate recognisable return on investment for all participants via personalised engagement, critical business intelligence, analytics and end user contextual engagement,” said Greig.

“For me, the most compelling value for businesses who are investing in providing wireless broadband is the ability to embrace mobile as the channel to engage customers.”

Eric Law, VP Worldwide Sales at Purple WiFi, commented: “Purple has brought Mike on board in order to support our Service Provider Partners, differentiate and further monetise their WiFi services, evolve their business offers with business analytics and support them as they engage new parts of their customer base – primarily marketing.

"Mike’s experience and track record as a Partner and advisor to his customers speaks for itself. His capability to engage at an executive level will help Service Providers with their growing digitalisation needs, which is a natural fit for Purple WiFi’s unique and competitive multi-vendor WiFi platform.”

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