The PS4 will cost R$3,999 in Brazil – or £1,143 when converted to pounds.
The price is over three times that of the PS4’s UK price tag – £349 – and is made even more expensive for those actually wanting to play games on the console, with each title costing R$179, or £51.
The South American country isn’t the first to be handed a hefty price for the PS4 – Argentinians will have to cough up $1,100, or £680, to get their hands on the next-gen console.
Sony Brazil has explained that the console’s asking price is upped by the addition of the import fees and taxes, with the fees making up almost £800 of the extra cost.
It remains to be seen how many Brazilian gamers will be dedicated (or well-off) enough to buy the console when it’s released next month, but Sony’s worldwide prospects seem promising for the PS4’s launch, especially following the recent announcement by sales tracker NPD that the PS3 had outsold the Xbox 360 in the US for the first time in 32 months.
"The PS3’s success this month was largely driven by sales of the ‘PS3 Super Slim 500GB Grand Theft Auto V' bundle demonstrating how Grand Theft Auto V can shake things up on in hardware as well as software," said Liam Callahan from The NPD Group.
“The launch of Grand Theft Auto V this September was a much needed shot in the arm for the entire industry. Overall retail sales across hardware, software and accessories were up 27 per cent versus September 2012, lifted by software sales of Grand Theft Auto V.”
“There was also an increase of over 50 per cent for combined Xbox 360 and PS3 software unit sales, which are now showing a positive trend year-to-date through September.”