Powa Technologies has launched a new retail buying solution PowaTag.
PowaTag combines instant mobile ecommerce and Bluetooth geolocation to let shoppers impulse buy when they see a product, billboard, screen advert or retail display.
Not limited to products and adverts seen while out and about, consumers can also buy straight from TV and radio adverts as well as PA announcements at events.
When they are out on the High Street, shoppers can receive messages to their smartphone containing, for example, special offers as they approach any PowaTag Beacon enabled location.
In addition, stores will know a participating customer’s shopping habits and what their personal preferences are as soon as they walk through the door.
"The combination of PowaTag beacon and PowaTag transact provides retailers, brands, charities and others with an integrated ability to manage the process from discovery through to transaction with unprecedented ease and reach,” CEO of Powa Technologies Dan Wagner explained.
“The retail sector is being forced to respond to growing market pressures from customers wanting greater levels of control and freedom of access and choice on how they purchase goods.
“Retailers can no longer afford to think in terms of online verses offline – they must seriously rethink how they connect in-store and online strategies to provide the agility and innovation needed to enable customers to buy whenever and wherever they may be, when they are at that critical buying-decision moment.”