Pixmania MD dismisses talk of online slowdown

Jerome: 'Would be difficult to see [it happening] because growth rates are so strong'
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The managing director of Pixmania claimed yesterday that the recent consumer downturn has yet to affect online retailers, adding that lower costs will help them stay ahead of their High Street rivals.

Speaking at the Reuters Consumer Goods and Retail Summit, Ulric Jerome said of the consumer downturn: "We're not really seeing it, and I think it would be difficult to see because the growth rates are so strong. By having lower costs than traditional retail, we are able to pass on that saving on to the customer."

Jerome also went on to speak about how majority owner DSGi is preparing to use Pixmania's backroom systems in order to expand and strengthen its already growing online operations.

He said that the retailer would be expanding the changes to its Currys and PC World sites, as well rolling it out on its pure-internet based site Dixons. "These are changes with real turnover potential," Jerome said. "[They will be] as good as Pixmania, with all the particulars of the [individual] brands.

Source: Reuters

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