Smartphone retailer Phones 4U and Samsung have expanded their retail partnership by opening 15 new stores.
These will showcase the latest smartphones, tablets, computing accessories and wearable tech.
The news comes shortly after Phones 4U rival Carphone Warehouse announced it will open 60 Samsung stores across Europe.
Phones 4U says its staff sell Samsung phones and products at the flagship Samsung store in Westfield Stratford. Plus, Phones 4U ran pop-up stores for Samsung as part of the latter’s official Olympics sponsorship in 2012.
The new Phones 4U Samsung stores will be managed by Phones 4U and staffed by their teams.
Scott Hooton, Chief Marketing Officer at Phones 4U, said: “Together, Phones 4U and Samsung offer amazing customer experiences that bring the latest mobile technology to life.
"The first 15 stores will showcase a full range of Samsung phones, computing accessories and wearable technology. We are already a leading retailer of Samsung phones and are thrilled to be further developing our strong relationship.”