Having started banging the drum at last month’s World Wide Partner conference, software giant Microsoft is stepping up its efforts to convert the world to the idea of cloud computing, with a multi-million pound advertising campaign to roll out next June in the UK – and a fresh drive to sign up more reseller partners.
While Microsoft rarely begins a sentence that doesn’t end in ‘the cloud’ these days, the firm concedes that the general public might not be totally clear on exactly what the cloud is, in our interview.
Meanwhile Apple resellers have expressed concern that the firm believes the channel 'adds no value', following moves to direct sell OS X Lion via the online Mac App Store. Apple resellers are apparently frustrated that they essentially have to buy the recently launched Final Cut Pro X at retail prices and make no margin by selling themselves.
Details of Operation Shady Rat were uncovered by McAfee this week. While the unfortunate code name manages to sound like forties gangster slang, it represents six years of sustained web attack against over 70 high profile targets, such as the US federal government, satellite communications companies, the Canadian government, the Vietnamese government, the Taiwanese government, and the Olympic Committee.
In other security news, it turns out as the LulzSec hack of Murdoch tabloid The Sun last month has resulted in thousands of reader’s personal information being stolen, which has since been published online.
Many were, and still are, on board with the frolicking, anti-establishment tomfoolery LulzSec likes to insist its actions are limited to. But if it is hacking into sites to take people’s addresses, names, phone numbers, and other info, resulting in them being published online, it could find sympathy drying up.
Meanwhile the Met has fired out a warning to the likes of LulzSec and Anonymous… on Twitter.
While it’s probably a good news our law enforcement agencies are becoming more aware of the digital world, a tweet from the local force’s social media feed doesn’t feel like it holds much weight compared to, say, a dawn raid with battering rams and attack dogs.
As we all know, Apple is more than happy to drag rival firms through the courts when it suspects they may have pilfered certain aspects of its gizmo’s designs or concepts.
So Jobs and his mob must have spat out their cornflakes when they saw an iPhone 5 clone go on sale in China for £29 – doubly so as the device it’s ripping off hasn’t even been launched yet.
Impressive stuff – though try tell that to the International Symposium on Computer Architecture. They predict that with silicon chips being fabricated in ever smaller sizes to lower costs, boost performance and lower power consumption, the limits of speed and performance are fast approaching.
Who's to be believed?
The week saw a good set of results emerge for AMD and Google, with the former’s processor market share increasing by 20.4 per cent over rival Intel, and the latter’s Android mobile OS jumping a whopping 379 per cent.
And finally, a report which stated Internet Explorer users are more stupid than users of rival browsers was found to be a hoax. Impressively, the perpetrators even went to the trouble of creating a fake company web page to back up the erroneous report, managing to take in the BBC, CNN, the Daily Mail, the Telegraph and Forbes.
And that was the week in tech – have a great weekend.