PCR's ultimate guide to CES 2016

We take a look at what’s in store for next year’s Las Vegas event
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The biggest consumer electronics show in the world returns once again to Las Vegas on January 6th to 9th 2016.

The Consumer Technology Association (formerly the Consumer Electronics Association) had another record breaking show in 2015, drawing in more than 170,000 attendees, all exploring, investigating and Segway-ing their way across the 2.2 million net square feet of the show’s exhibition space – and with 3,631 companies exhibiting, there was certainly a lot to see.

This year’s show is set to increase to more than 2.3 million net square feet and will span across Las Vegas in three locations: Tech East, Tech West and Tech South.

Tech East will be where innovations in audio, automotive electronics, gaming, video, wireless devices, wireless services, digital imaging/photography or anything ‘i’ comes to market.

There will be five marketplaces: Gaming & Virtual Reality, HDMI, iProducts, Personal & Cyber Security and Unmanned Systems.

Tech West will encompass revolutions in fitness and health, the Internet of Things (IoT), smart home and other high-growth technologies.

A few of the marketplaces featured in Tech West include 3D Printing, Education & Technology, Eureka Park, Fitness & technology, Health & Wellness, Robotics and Wearables.

New for 2016, Tech South will host conference sessions, networking events, exhibits and meeting
rooms – all geared towards the advertising and marketing community.

INDUSTRY INSIGHT
Throughout the show there will be a number of keynotes and talks from some of the biggest names in the industry, including Intel’s CEO Brian Krzanich, Samsung’s president and CMO Dr. WP Hong, and the CTA’s president and CEO Gary Shapiro.

Netflix’s CEO Reed Hastings will deliver a keynote address on Wednesday January 6th on how Netflix is preparing to be ‘nearly global’ by the end of 2016.

“Netflix continues to prove itself as a leading innovator by progressively changing the status quo of bringing entertainment to consumers,” comments Gary Shapiro.

YouTube’s chief business officer Robert Kyncl will deliver a keynote on Thursday 7th focused on the future of entertainment as a traditional and digital media converge.

“YouTube’s success in the realm of digital content has created a platform with the goal of allowing communities to share content in a whole new way,” says Shapiro.

“We are thrilled to welcome such a unique, innovative and powerful company to the keynote stage as CES continues to expand our Entertainment Matters Program and develop new hubs like C Space – the CES experience for creative communicators, brand marketers, advertising agencies, digital publishers and social networks.”

CONFERENCES
There will also be a whole host of conferences at CES running across the three locations, including 2016 CES Trends to Watch, 3D Printing and its Industrial Potential, Consumer’s Journey to Purchase, YouTube: Unlocking the Power of Programming, CES Show Floor Trends, and Mind-Blowing Wearables.

Conferences and keynotes aside, CES wouldn’t be CES without a vast selection of exhibitors showcasing their latest consumer electronic devices and innovations.

MARKETPLACES
For 2016, the TechZones have been renamed CES Marketplaces and will group new technology markets together and feature up-and-coming products, services and companies. Themes for these areas will range from gaming and robotics to smart homes and 3D printing.

Some of the featured exhibitors at CES 2016 include 3D Systems, which will be showcasing its range of 3D design and fabrication solutions, and Ayla Networks, demonstrating its IoT software which runs across devices, cloud and apps to create secure connectivity, analytics and ‘feature-rich customer experiences’.

Case Scenario will be there with its range of mobile phone accessories, and Halo Smart Labs will be showing off its IoT smoke alarm that alerts users about hurricanes.

Kiwi will be demonstrating its motion recognition wearables, while Fure3D will be educating attendees on 3D data capture and imaging hardware and software.

These are just a small selection of all the companies that intend to impress the crowds on January 6th.

CES: IN NUMBERS
To get your head around just how big 2016’s show is set to be, check out these interesting numbers from this year’s event:
3,631 companies exhibited 375 startups pitched up in Eureka Park
1,809 government professionals attended 48,616 senior-level executives made an appearance
153 countries were represented
48,833 international attendees went along
83 per cent of the world’s top retailers were there
82 per cent of fortune 100 companies we at CES 2015

EVENT INFO
When: January 6th-9th, 2016 Where: Las Vegas, USA
Opening times: Wednesday 6th – 10am-6pm Thursday 7th – 9am-6pm Friday 8th – 9am-6pm Saturday 9th – 9am-4pm
Website:www.cesweb.org

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