PCR has become media partner of Distree XXL 2010, a European wide trade event for IT distributors and vendors, held in Monte Carlo from February 8th to the 11th.
The focus on the show is on one to one briefings, rather than large exhibitions. Paris bases organiser Distree Events says it expects around 1000 attendees.
CEO distree events Farouk HEMRAJ said of the media partnership: “We are delighted to confirm PCR as an official UK media partner for Distree XXL 2010, EMEA’s premier event for the distribution channel. PCR is firmly established as an authority on the UK channel and their expertise and market knowledge is second to none.
“Distree XXL is an event for vendors and volume distributors working within the Europe, Middle East and Africa (EMEA) region. Covering such a vast geographic area, it is important that we partner with the strongest in-country channel publications, to combine their local touch with our regional expertise. PCR fits the bill perfectly.”