This year’s PCR Boot Camp saw Linkedex’s John Straw take to the stage and address those local businesses in attendance on all things Google.
Leading a discussion entitled 'Put your store on the (Google map)', Straw drew on his 17 years of digital experience to highlight the benefits of Google and how businesses can – and should – be using it as a resource.
Back in 2008, Google indexed just two million web pages. In 2013, that number is closer to 30 trillion web pages. Whilst impressive, the figure emphasises a greater need for businesses to make their place online.
In order to do this, Straw urged businesses to build relationships with organisations with both credibility and authority. A link to your business’ local University will provide a boost to your Google positioning.
A key misconception is that in order to achieve a high ranking within a Google search, a business needs to pay out for advertising. Straw moved on to address the differences between Google Ads and SEO, and how businesses can use the latter as a free method of boosting their online profile.
Straw stressed the importance of Google Plus as a resource. Businesses should be using the social-networking platform in conjunction with SEO on their website in order to build a link between it and the local area – something that will pay dividends when it comes to potential customers conducting Google searches in the local area.
Most importantly, those in attendance were urged to do something different. Something extraordinary.
In summary, Straw maintained that carrying out promotions and maintaining an active online profile, which will grab potential customers’ attention, will in turn build a successful, well-known profile.
Google is a resource available to everyone, and is one that has the potential to be incredibly powerful for a business. All that’s required is a little know how.